In 2015, Jánosik és Társai Kft. became a large enterprise which is shown both in its image and communication. A new marketing director, Gábor Szabó joined the company. He has provided information about the work done.
They contracted with a new agency. They have set themselves the goal to make the company even more credible in the exes of employees by means of marketing and communication. The company that is the market leader in the cleaning business in Hungary is entering the international market. Facilitating the international expansion, the preparation of an international-level image has also become necessary.
By creating the new image, they have achieved that it truly reflects the size of the company and the quality of the work it performs. They have preserved the main style elements of the Jánosik logo. Thanks to this, they did not create a completely new logo but the old one was cleaned and refreshed, so that it can meet today’s expectations. As a symbol, the compass returned – it plays an important role in the life of the owner.
With the communication, they further strengthen their market positions and show the value of the brand. After surveying the employees’ needs, the strategy of Jánosik Kft. was developed and the currently used communication surfaces and their content were adapted to this. As a result, in 2017, they introduced the
Facebook,
LinkedIn,
Instagram, internal newspaper, internal newsletter communication surfaces and the website of Jánosik és Társai Kft. was completely renewed. All the above will help to address different target groups. Building an employer’s brand, they find it essential for their employees to be informed firsthand about the company’s projects and events. The internal newspaper and newsletter was created to increase employee satisfaction. They believe that if the employees have credible information on the company, it will increase their commitment to it.
The managers of the various sectors and their professional details are presented at the LinkedIn page which is popular among professionals. The purpose of their communication on LinkedIn is to increase professional recognition. With the communication of the company on Facebook, their goal is mostly to build their image. In addition to this, it also provides them with an excellent opportunity to help their sales and recruitment campaigns. On the communication surface of Instagram, they would like to provide an insight into the internal life and atmosphere of Jánosik Kft. to their employees. Last but not least, they would like to attract interest from a younger generation to the company.
The main goal is to retain current employees and win new ones. The fact that they recently won the MagyarBrands and Superbrands Awards was partly due to the new communication and marketing strategy – said Gábor Szabó.
